The INKSPIRE Podcast

Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach | The INKspire Podcast

March 11, 2020 Tharstern Season 1 Episode 9
The INKSPIRE Podcast
Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach | The INKspire Podcast
Chapters
The INKSPIRE Podcast
Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach | The INKspire Podcast
Mar 11, 2020 Season 1 Episode 9
Tharstern

Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and academics alike. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - hello@tharstern.com.

Show Notes

Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and academics alike. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - hello@tharstern.com.